Gold Award for Upton Country Park


Gold awards for destination and tourism awards 2023 in transformation and innovation

The team at WDA are thrilled that the New Welcome Centre at Upton Country Park has been awarded Gold in the Transformation and Innovation category at the Destination Management Board Tourism Awards 2023.

“The award places a spot light on our popular new Welcome Centre but also recognises and celebrates the wider enhancements that the Country Park has taken forward in recent years.  Thanks to the support of the National Lottery Parks for People fund, the Discovery Project has realised our ambitious plans for a new Welcome Centre, providing an accessible heritage attraction for visitors to relax, enjoy and learn in. Construction spanned January – November 2022, with an official opening in December that year. Located in the main car park, this striking new facility acts as a ‘front door’ to the Country Park.

Inside are interactive and immersive displays, bringing the park’s history to life, giving a glimpse inside the Grade II* listed Upton House and exploring the importance of the varied landscapes the park is so privileged to maintain and enhance.

A huge thank you to our staff, volunteers and partners who have made this possible and most importantly, a big thank you to all our park visitors who have enjoyed and supported us through this transformation.”

Roger Brewer, BCP Council

front and side view of welcome centre with wood cladding
interior of welcome centre with sun light well in ceiling

Find out more about this fantastic project…

Published 13 November 2023

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